About Us
Viejas Entertainment & Production is a wholly owned subsidiary of the Viejas Band of Kumeyaay Indians and operates as part of Viejas Enterprises.

Viejas Entertainment & Production provides support throughout the Enterprises in the form of video production, systems design and integration, entertainment construction, theatrical lighting, audio engineering, staging, rigging, entertainment laser systems, themed water feature operation and pyrotechnics.

Viejas Entertainment & Production has two unique divisions: 1) we are a full service concert promoter and 2) we buy talent for Native American Tribes/Casinos across the country. We are a full service concert promoter run by entertainment professionals who have been in the business for more than 30 years. Established in 2000, Viejas Entertainment has produced our own shows year round at our own venues: Concerts in the Park, DreamCatcher and Viejas Concerts at Bayside. In recent years, we’ve expanded to booking some of the best venues in San Diego County and across the country.

In addition to promoting our own shows, our mission is to assist Native American Tribes in achieving success in their own entertainment venues. We all realize that success can be measured in many different forms: bringing new guests to your property, rewarding your current guests, adding to the image/branding of your property.

With our years of experience, wide network of industry contacts and specific casino marketing expertise, Viejas Entertainment is uniquely positioned to help you achieve more success with your entertainment venue. Whether you need consulting or full service, Viejas Entertainment is ready to be your entertainment partner.

Concert promoting in a casino is very different from promoting in arenas, public venues, on campuses or in private theaters. Successfully promoting concerts in a Tribal Owned Casino also has its unique challenges! Viejas Entertainment understands the dynamics of interacting with Tribes, vendors, the public, employees, the artists, their crews and the media. No small task but one that is manageable via experience, trust and respect.

Our Services
Concert Series Planning Viejas Entertainment will assist you in defining and reaching your goals. Whether your entertainment series is designed to attract new customers, extend current players’ stay or create a VIP Club reward, we’ll work with you to determine the right acts, budget and target audiences to get you to your goal.

Production Consulting Planning a concert requires production details that can make or break an event. Viejas Entertainment has the experience to handle it all: stage, lighting, sound, power, dressing rooms, catering and transportation.

Operations Consulting Another critical aspect of any concert event is the operation plan. From the front gate to security, ushers to VIP seating, Viejas Entertainment can assist in getting it right every time. Your guests’ experience begins in the parking lot and continues to the box office, ticket taking area, seat location, concession stand, etc. It does not matter how well the show sold or how great the act is if the guest’s experience is not perfect, every time!

Marketing Support The right mix of advertising and public relations can often be the difference between average ticket sales and a sellout. Viejas Entertainment has the media expertise to create a campaign that will have you spending less and selling more. Season-long deals with radio and print mediums can be keys to your success! We also understand that each market is unique and needs to be analyzed as such.

Entertainment Audits Concerned that you may be overpaying for acts? Worried that your operation isn’t efficient? Turn to Viejas Entertainment to review past performances and provide feedback to ensure that you won’t pay too much next time.